.Why is international marketing important?
International marketing is important because it opens your business to larger, international audiences.
On a brand level, international marketing is an opportunity for wider exposure, product awareness, and increased sales. Opportunities abroad are countless and tap into a wider audience than a business has access to if it conducted business domestically and nowhere else. But a larger aspect of international marketing is the implications it has for globalization and free trade.

.What are the benefits of international marketing?
The benefits of international marketing are two-pronged. Not only does international marketing support the economic diversification of your business, but it helps your business reach a global audience, extending the audience reach to areas previously untapped.

.Globalization and audience reach
If there are customers across the globe that could benefit from access to your product or service, why limit that to one place? International marketing and reaching international audiences are ways of reaching your intended audience that may not be on your domestic radar.
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